Etihad Airways is about to start a new worldwide television advertising campaign.
It comes as the Gulf carrier continues its battle against Emirates and Qatar.
Designed around the theme 'The world is our home, you are our guest ', the campaign plays uppon Etihad's global image by showcasing how it draws inspiration from around the world to provide 'signature moments' on the ground and in the air.
The campaign kicks off with a long TV ad showing Etihad's onboard service, and is set to the Bobby Darin tune Beautiful Things.